As someone who’s been in the network marketing industry for over a decade, I can tell you that a LOT has changed about the way we do business.
E-commerce and social media have transformed the way people shop for products and services, but there’s a reason that this industry is still thriving despite all the changes in technology…
People will always connect with people more than they will connect with a brand!
They can be advertised to all day long on Facebook, on TV and on billboards, but they are still going to take a friend’s recommendation before they buy into an advertisement.
That personal touch and connection is POWERFUL! And that’s why it’s so incredibly important that we become experts in the art of inviting.
Inviting someone to learn more about what you do is one of the most essential skills you can master in a business like this!
Whether you’re brand new to your business or you’ve been building it for years, inviting someone you admire to learn more about your business can be intimidating.
That’s why I’m going to share some of my favorite tips and strategies for you to try out for yourself!
IF I… WOULD YOU…?
When it comes to inviting, “throwing up” on someone with a paragraph-long invite is exactly what you do NOT want to do.
That’s why the “If I, would you” method is one of my favorite templates for inviting because it forces you to keep it super simple.
You can apply it to pretty much anything you want to invite them to!
“If I sent you a short video about what I do, would you be willing to check it out tonight?!”
“If I setup a quick 3-way call with my upline, would you be willing to hop on and hear a little more about what we’re doing?!”
“If I invited you to an online event we’re having tonight, would you be able to hop on LIVE and join us?!
“If I had a little get-together at my place tomorrow night to hang out and sample a few products, would you stop by?”
BE AWARE OF WHAT STAGE OF THE DECISION-MAKING PROCESS THEY’RE IN
As you’re inviting people to learn more about what you do, keep in mind that most people will need multiple exposures to the products and business opportunity before they’re ready to sign up.
It might start with a phone call and then transition into an online or in-person event.
Or it might start with an in-person event and be followed by a phone call or coffee date to answer more questions.
Whatever it may be, keep your prospect’s interests in mind at all time!
Once you learn what their hesitation is, you can invite them to something that will help address that hesitation.
If they’re nervous because they’ve never done anything like this before, you may want to meet with them 1:1 or connect them with another successful leader who had never done a business like this either!
If they’re hesitant about what kind of support they’ll get, you’ll want to invite them to a team get-together or corporate event so they can see for themselves that they might be in business for themselves, but they’ll never be by themselves!
As you get to know your prospect better, you’ll also get a better understanding of what they need to see or hear in order to say YES!
It’s always a good idea to keep little “notes” on each meeting so you can easily remember and reference back to what they loved or what they were afraid of.
KEEP IT LIGHT & FUN
Every prospect you talk to is going to be a little different, but no one wants to get roped into a 4-hour presentation on your compensation plan!
That’s why it’s so important to keep the invitation light and make the event fun!
I always recommend making a phone call or sending a voice message in place of your standard text or Facebook message because it goes such a long way when they can hear the excitement in your voice!
When it’s someone I know, I might even say something like… “What’s it going to take to get you to come with me?!!” I keep the tone light and fun and it helps to bring their guard down.
And when it comes to the event, you can always get creative! You can chat business over coffee, invite them over to your house to catch up and sample products, or hop on Facebook for a LIVE event that they can tune into from their couch.
Part of getting people to say YES means showing them how simple and fun your business can be!
Like anything else, the more you practice inviting, the easier it will become and the better you’ll get!
You’ll become more confident and find out what works for you. Until then, just know that you have to get started to get great at it!